The Men Behind Def Jam
The Radical Rise of Russell Simmons and Rick Rubin
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Item Number: 4190008
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SKU: HL.335764

The Radical Rise of Russell Simmons and Rick Rubin. Popular History, Style & Culture. Omnibus Press. Hip-Hop, Rap, R&B. Softcover. Omnibus Press #OP48477. Published by Omnibus Press (HL.335764).

ISBN 0711988730. UPC: 752187484776. 6x9 inches.

Having introduced the world to LL Cool J, the Beastie Boys, Public Enemy, DMX, and Jay-Z, the label formed by hustler-incarnate Russell Simmons and A & R maverick Rick Rubin has now successfully marketed what was a ghetto phenomenon into the most pervasive youth culture of the late 20th century. This book documents the growth of Def Jam from humble origins to its current status as the pre-eminent black music label of the 1980s and 1990s.